Visual Social Media and its Impact



Visual social media trends are on the rise as every device now has a camera option, and platforms are moving away from traditional communication and optimizing visual communication. People are engaging more with instant visual communication, which is why social platforms likes Snapchat and Instagram are on the rise (H.Esquina, Personal Communication, 2017).

Visual communication is also a powerful tool for organizations and businesses because images are generating more engagement on social media (Pollard, 2016).  Society and culture is changing audiences’ attention span, which in return changes how we communicate and consume information on social media. 





References

Pollard, C. (2016, May 12). Why Visual Content Is a Social Media Secret Weapon. Retrieved on October 21st, 2017 from https://www.huffingtonpost.com/catriona-pollard/why-visual-content-is-a-s_b_7261876.html

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